The only Salesforce consulting partner worldwide founded by a Woman Certified Technical Architect #CTA

Book an introduction call Tell us about your plans!

Digital Strategy and Innovation. Salesforce Experts.

Book an introduction call Tell us about your plans!

How can we support your business?

We help businesses innovate and transform their processes, optimize the investment in technology, build great products or run entire digital operations.

With extensive experience in implementing Salesforce, SAP, building high quality custom software solutions and running digital operations, we have partnered up with companies of all sizes, from small businesses to global enterprises, across multiple industries.

Salesforce and SAP expert services

* Do you want to understand how the Salesforce and SAP products can accelerate your business?
* Do you want to maximize the value of your investment in Salesforce or SAP?
* Are you a Salesforce ISV partner developing a great product and need the best specialists to help?


With 65+ Salesforce certifications, our experts, led by Doina Popa, top Certified Technical Architect recognized internationally, will make sure your solutions are aligned to best practices, scalable and fit perfectly in your digital landscape.


During the years when Doina was part of Salesforce as a Senior Principal Program Architect, she was awarded the Peak Performer FY16: Top EMEA Advisory Services recognition.


Our SAP expert, Ioana Szilagyi, has led complex financial and controlling implementations and will be guiding the team through your specific implementation.


#Salesforce #CTA #SalesforceExperts #ISV #SAP

Digital transformation and custom applications development

Companies from all industries realize that technology has become a key enabler for business and a value driver.


Our team has extensive experience in driving complex digital transformation initiatives from beginning to end across the entire life cycle. You only need to think of your business ambitions.


Together with your team, we’ll combine our expertise in applying design thinking and innovation techniques, implementation of Salesforce, SAP and custom software development, we’ll partner up with you to realize your vision.


Dragos Fagurel will apply his business mindset together with expert knowledge of enterprise architecture and custom software development so that the team delivers the best outcomes you can envision.


#digitaltransformation #innovation #designthinking #disrupt #expertservices #Java #ecommerce

Salesforce training – from Admin to CTA

Are you looking at supporting your enthusiastic colleagues in getting the deep level of Salesforce expertise they set their mind on?


Fantastic! We coach people of all backgrounds and experience levels, from entry level Administrator all the way up to the “black belt”, the Certified Technical Architect!


As an active member of the Salesforce the #Ohana, Doina has been a mentor for some of the most senior architects or aspiring architects eco-system, even Salesforce employees!


Doina has led the first official Architect Bootcamp in Europe and knows exactly how an aspiring Architect needs to prepare.

Hint: it has to do a lot with extensive study, but also being able to structure and present specific content in a certain format, as expected by the judging panel.


With enthusiasm, from CTA to Future CTA!


#JourneyToCTA #SalesforceTraining




Salesforce Certifications





Our commitment and values

Business focused * Creative challengers * Perfectionists * Technology experts * Pragmatic * Diversity and empowerment believers

  We are perfectionists and experts in our domains. We will first understand your business vision and goals and we will map, together with you, how to apply an innovation mindset and technology to achieve these.

Applying our experience defining business and digital strategies for transforming complex organisations, both from the technology as well as the operational processes side, we can help your business and technology colleagues “speak the same language” and align to the same goals.

From custom applications, to global rollouts of Sales or Service Cloud and SAP, to Centers of Enablement and Application factories – we’ve helped our customers reinvent their businesses and processes successfully.

Meet our leadership team

As CIO, CTO or Head of Information Systems at amazing global or hyper-growth startup organizations, we have built extensive professional experience covering the entire spectrum from shaping business strategies to hands-on execution of digital strategies and projects and we are happy to bring all of the learnings to you. Each of us also has a deep specialization because we strongly believe in hands-on experience and continuous learning. Nano   is the ultimate expert in applying relaxation techniques for herself (frequent naps) as well as for the other team members (playfull nose boops). We are always more creative after she applies her well tested empathy methods with us. We are innovators, deep thinkers and doers. We love working together and with your team, so you get the best possible business outcomes.


Doina Popa

Managing Director, Founder | Salesforce Expert

Dragos Fagurel

Custom Development Lead

Ioana Corina Szilagyi

Digital processes and SAP expert

Nano de Bucovina

Chief Relaxation Officer

Director Sales Technnologies at UiPath

InnoTrue has shown not only professionalism in dealing with us but also has bought a wealth of experience and leadership capabilities. They were accommodating with our requests and balanced that very well with keeping the project on a focused path. Overall a great experience and outcome.

Product Manager at UnternehmerTUM

InnoTrue adviced and supported us on refining our company’s vision of Salesforce localized within our tool set and to overcome adoption issues after implementing the system two years ago. From InnoTrue we got a 360 degree feedback, with clearly communicated priorities and strategies, including pragmatic instructions for implementation.


Doina has outstanding analytical skills and she communicates effectively and with impact. She is a good leader and a very dependable partner. It was a pleasure for me to cooperate with Doina and I would highly recommend her to anyone.

CEO & ​Founder Odaseva

When Doina is involved in a project, you can assume it will be a success. Her talent is to be able to mix deep understanding of customers business goals with cutting-edge technical knowledge, while naturally inspiring and motivating people around her. As a CTA (Certified Technical Architect), Doina is Certainly Truly Amazing.


Dragos is both a technical star and a savvy manager. He has excelent problem solving skills which along with his soft skills and customer orientation makes him a delight to work with.


I have worked with Dragos on numerous occasions, often asking for his advice and calling upon his expertise when my company faced difficult technical problems. He is easy to work with, sharp and very responsible about his work. In all our collaborations, he has proved a reliable, hard working and very intelligent partner, quick to adapt and understand new issues and offer pertinent techinical oppinions and solutions. I would call upon him again with great confidence if similar situations were to occur and help from him would be required.

Software and Services Executive

Dragos stands out among his coleagues for his sound technical decisions, capacity to work as much as his projects need him, and good understanding of product management not only from a technical but also from a marketing point of view. One of the best technical product managers I had the pleasure to work with.

Events Manager at Institute of Science and Technology Austria

Doina is an outstanding professional, always passionate about her work. She is results driven, hard working and ready to embrace new challenges. Doina is a highly energetic and enthusiastic person, and more than that, she is able to transfer her positive attitude to the team she is working with. She is able to manage teams and tough situations, as she has masters both the communication and analysis tools.

Experienced Entrepreneur, Investor, Previews Luxury, Resort, And Commercial Properties

One of the best people to work with. Doina not only help me get our system up and running smoothy she continue to direct me on where to go to get things completed. I would work with her again I would recommend her to anyone.

Senior Learning Manager, Head Of Sales ANSA Group Infinity, Marketing Manager World Comm

Doina is one of the most professional and experienced people I have ever worked with within the IT world. She's very serious, dedicated to the projects, to the customers and business partners, self-confident and customer oriented.